Mobilising an entire city community
City of Cologne
With the interactive participation project “un:box cologne – Your City. Your Ideas”, the City of Cologne is driving digitalisation to improve quality of life. With “Hey Cologne!” we developed a campaign that delivers real impact. Over 130 digital ideas were submitted, with 14 moving into the pilot phase.
Positioning Cologne as a driver of future and community
The City of Cologne aims to make the city more liveable and sustainable through digital innovations – by implementing selected ideas that come directly from its citizens. This is made possible by the interactive participation project “un:box cologne – Your City. Your Ideas”, funded by the Federal Ministry for Housing, Urban Development and Building. But how do we inform all stakeholders in the urban community about the initiative? How do we encourage the widest possible range of people to submit digital ideas? And how do we manage dialogue between the city and its residents to bring pilot projects to life?
Loud, Modular, Hyper-Segmented
Almost 1.1 million people, countless organisations: our target group could not be more diverse. With “Hey Cologne!” we created an adaptive campaign mechanism that clearly sets itself apart from traditional municipal communication and achieved significant impact on social media. Illustrative and minimalist, efficient and modular – spiced with just the right touch of Cologne humour.
Creative “visions of the future” motivated the city community in the first campaign flight to submit their own ideas. The second flight showcased projects that will be realised as prototypes with un:box cologne in 2024 and will leave a lasting mark on the cityscape. From digital out-of-home displays and social media posts to beer mats for Kölsch: messages and visuals can be targeted precisely to locations, organisations, and individuals.
Maximum Awareness and 130+ Submissions
Our campaign works! By deliberately moving away from the traditional, rather sober style of municipal communication, we achieved tangible impact during the campaign period: more than 130 digital ideas were submitted, 14 of which showed clear potential for funding and are now being moved into the pilot phase with selected partners.
We are thrilled at how successful the first phase has been and how many ideas we have received.
