Communication in Transition

T-Systems

Person steht in einem leuchtend pinken Raum und öffnet eine Tür aus hellem Neonlicht. Die Szene wirkt futuristisch und minimalistisch.

For nearly ten years, palmerhargreaves has served as the lead agency alongside T-Systems. We have faced challenging times alongside our client, supporting it strategically and communicatively as it grows economically.

Let’s power higher performance

As Europe’s leading provider of IT and digital services, T-Systems is the partner of choice for the digitalisation efforts of medium-sized businesses and large enterprises. With a holistic approach, T-Systems offers consulting, cloud and digital services, digital solutions, as well as security and connectivity – all as an integrated package.

palmerhargreaves acts as the lead agency for social media and content, and has supported the T-Systems team for almost a decade in the conception, production, and cross-channel distribution of communication solutions. Our mission: to raise awareness for the entire cross-market T-Systems portfolio and to generate qualified leads for the sales team.

Sector expertise across the entire funnel

IT decision-makers and buying committees are as diverse as the industries in which they operate. Through comprehensive analysis of target groups and their respective priorities, we develop tailored communication measures for the entire marketing funnel – from awareness and lead generation social media ads for all verticals, to content pieces for lead nurturing. We engage on all relevant social media channels with appropriate formats, showcasing the client’s solutions in a clear and attention-grabbing manner – for example, by sharing reference stories that highlight both technical and human challenges.

  1. A promotional graphic from T-Systems showing a large smartphone partially enveloped by a cloud, set against a blue sky. The top of the image features a bold pink banner with the German text “Viele Wege führen in die Cloud: Welcher passt am besten?” (Many paths lead to the cloud: Which is the best fit?). The T-Systems logo appears at the bottom left.
  2. A T-Systems promotional image in black and white, featuring a man holding a smartphone and looking up at a stylised cloud suspended from the ceiling in a modern industrial setting. Bright pink geometric banners overlay the image, displaying the phrases “THE SEARCH FOR SOVEREIGNTY” and “RETHINK THE SYSTEM.” The T-Systems logo is positioned at the bottom left.
  3. A T-Systems promotional image with a person in a suit standing against a lime green background. Bold pink banners display the phrases “I’M A RETHINKER” and “THE SEARCH FOR SOVEREIGNTY.” The T-Systems logo appears at the lower left.

Consistent communication, sustainable growth

T-Systems has navigated a challenging path over the past decade. Economic pressures and ongoing restructuring have left their mark on the brand's profile. Nevertheless, the company has successfully evolved. From its starting position from its role as an integrated transformation partner with a consistent user-centric approach and a refined portfolio, we have accompanied T-Systems in developing a new brand identity. The result is a professionalisation of marketing activities and a holistic view of the marketing funnel, enabling a communicative and economic turnaround.

The figures speak for themselves: a 46% increase in leads and contacts generated by marketing, and a 9% rise in orders from new contacts (period: 2019, compared to the previous year).

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